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Bluescope Steel
Refreshed the master brand and evolved the Colorbond brand awareness and positioning through an integrated advertising campaign
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Urban Theatre Projects
Designed the brand look & feel and marketing campaigns of this performing arts company for a number of productions inspired by symbolic and abstract experiences
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Green Ecovations
Developed the identity and brand look & feel for this renewable energy products innovative business across print and digital
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Audi
Created the look & feel for the Olympic Collection sub-brand of collectibles across point of sale, print, packaging and product
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Virgin Mobile
Refreshed the look & feel of an iconic brand and developed the creative of award-winning advertising campaigns across multiple touchpoints
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Volkswagen
Developed the look & feel for the Enjoy The Journey sub-brand of products across point of sale, digital, packaging and product
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British Petroleum
Designed environmental graphics for a number of stands and trade exhibitions in Venezuela based on the brand look & feel provided by BP
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Red Noise
Created the look & feel for Marlboro’s sub-brand and a number of events that integrated this innovative experiential campaign for the Venezuelan market
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Maccsi
Developed exhibition design projects for the Museum of Contemporary Art in Caracas with a spectrum of work including interior and graphic design
Gabriel Porras
Portfolio
Bluescope Steel
Refreshed the look & feel of the master brand from concept development to style guide execution, collateral design and production from 2010 to 2011. Also art directed and designed the integrated advertising campaign Made for Australia, which evolved the Colorbond brand positioning and increased consumer awareness
Brand Look & feel and Advertising
Gallery
Urban Theatre Projects
Designed the brand look & feel of this western Sydney theatre company from concept to style guide execution, collateral design and production from 2006 to the present. Also designed a number of integrated marketing campaigns for different productions.
Brand Look and feel
Gallery
Green Ecovations
Developed the brand look & feel from concept and identity to collateral design and production across print and digital in 2009. Based the brand essence in the ideas of utopia and harmonious environments, as this innovative Australian business of renewable energy products helped customers reduce their carbon footprint while improving their quality of life.
Brand Look and feel
Gallery
Audi
Created the look & feel for the Olympic Collection sub-brand as a remembrance of Audi’s sponsorship of the 2008 Beijing Olympic games. The branding for this exclusive high-end series of collectibles was developed from concept and identity to collateral design and production.
Brand Look and feel
Gallery
Virgin Mobile
Designed the brand’s look & feel for the Australian market from concept to style guide execution, collateral design and production from 2004 to 2007. Also developed a number of award-winning advertising campaigns across print, press, digital and direct marketing.
Brand Look & feel
Gallery
Volkswagen
Developed the look & feel for the Enjoy The Journey sub-brand as a remembrance of Volkswagen’s sponsorship in the 2008 Beijing Olympic games. The branding for this broad and diverse product line was designed from concept and identity to collateral design and production.
Brand Look and feel
Gallery
British Petroleum
Designed environmental graphics for a number of different stands and trade exhibitions in Venezuela based on the brand guidelines and design elements provided by BP in 2003. Working together with architects, inserted the components of brand identity and information graphics in the overall interior design projects.
Environmental
Gallery
Red Noise
Created the look & feel for Marlboro’s sub-brand consisting in a series of events integrated in this innovative experiential campaign carried out in Venezuela during 2002. Each event had a different graphic identity influenced by diverse electronic music proposals and applied in signage and spatial installations.
Experiential
Gallery
Maccsi
Developed exhibition design projects for the Museum of Contemporary Art in Caracas from 2000 to 2001 with a wide spectrum of work including interior, graphic and lighting design – ranging from minimal and demure, to more dynamic and compelling interventions.
Environmental
